Your strategy. Your sales. Your growth. Your next move.

Ready to Take it Further?

Take It Further emerged from an early career in corporate America spent helping individuals, teams, and clients unlock their full potential by building on what was already working.This perspective shapes how I partner with organizations to design and execute go-to-market strategies, refine pricing and sales motions, and establish the internal processes that make growth repeatable.Whether you need a strategic thought partner or hands-on execution, I step in where it matters most—helping you move faster, operate more effectively, and take whatever you're building further.

Services

Flexible ways to build momentum.

Every company’s growth journey is different. Whether you need focused support for a specific initiative, an ongoing strategic partner, or a fully customized engagement, Take It Further offers flexible ways to help you build momentum and achieve sustainable growth.

Projects

Best for: Companies with a specific initiative or challenge that needs expert guidance and swift execution.

A high-impact, project-based engagement designed to move a specific priority forward. Whether it’s refining a go-to-market strategy, developing pricing and packaging, building a sales enablement toolkit, or tackling another critical initiative, this option delivers clarity and momentum within a defined scope and timeline.

Typical Inclusions

  • Clearly defined scope and deliverables

  • 3–6 week engagement

  • Strategic recommendations with actionable outputs

Ongoing Support

Best for: Teams seeking ongoing strategic and operational support without hiring a full-time executive.

An embedded, retainer-based partnership that provides consistent guidance and hands-on support. I work alongside your team to help prioritize initiatives, strengthen sales and go-to-market efforts, refine operational processes, and build the structure needed for sustainable, repeatable growth.

Typical Inclusions

  • Ongoing strategic and operational support

  • Participation in key internal or client meetings

  • Continuous refinement of sales and GTM initiatives

Custom

Best for: Organizations with evolving priorities or needs that don’t fit neatly into a predefined scope.

A flexible, custom engagement designed around what matters most. Whether it’s supporting a specific initiative, stepping in across multiple workstreams, or providing targeted guidance where needed, this option is built to adapt—offering the right level of strategic and hands-on support to keep things moving forward.

Typical Inclusions

  • Flexible scope and structure based on your needs

  • Support across one or multiple initiatives

  • Strategic guidance paired with practical execution

Expertise

Strategic thinking, paired with practical execution.

General

Go-To-Market & Sales Strategy

  • Design and execution of scalable go-to-market strategies for early-stage and growth companies.

  • Development of repeatable sales motions, including territory planning and segmentation.

  • Creation and refinement of sales playbooks, onboarding materials, and enablement assets.

  • Localization of messaging, pitch decks, one-pagers, and narratives for new markets.

  • Establishment of deal governance, approval workflows, and sales KPIs to drive accountability and predictability.

Pricing, Packaging & Revenue Optimization

  • Development of pricing and packaging strategies aligned with product value and target customer segments.

  • Design of discounting frameworks, upsell pathways, and commercial constructs to accelerate revenue realization.

  • Revenue model optimization and financial scenario planning to support sustainable growth.

  • Guidance on client-friendly commercial agreements in collaboration with legal stakeholders.

Operational Infrastructure & Scalable Growth

  • Design of client onboarding and implementation processes to ensure seamless customer experiences.

  • Creation of internal workflows and cross-functional operating models that enable efficient scaling.

  • Development of hiring plans, team structures, and role definitions aligned with growth objectives.

  • Documentation of processes and governance frameworks to reduce reliance on individual bandwidth.

  • Support for business concept development and strategic planning, including board and investor-ready materials.

Payments

General Payments Knowledge

  • Expertise in EMV and contactless payment technologies, including their commercial and operational implications.

  • Development of merchant and enterprise sales strategies for payment acceptance solutions.

  • Pricing and packaging of payment products and value-added services, incorporating considerations such as interchange, network economics, and fee structures.

  • Management of complex enterprise relationships across merchants, fintechs, financial institutions, and ecosystem partners.

  • Education and enablement of internal teams and clients on the adoption and commercialization of emerging payment technologies.

Open Banking

  • Development & execution of go-to-market strategies for open banking and account-to-account payment solutions, including enterprise sales strategy.

  • Support for fintechs entering or expanding in the U.S. market, including localization of messaging, sales approaches, and commercial positioning.

  • Translation of complex regulatory and ecosystem dynamics into clear commercial strategies.

  • Establishment and management of bank and financial institution partnerships including negotiation of mutually beneficial agreements.

Transit & Mobility Payments

  • Strategic support for transit agencies and mobility providers adopting modern payment solutions.

  • Leadership and coordination of complex transit agency and consortium RFP responses from strategic positioning through submission.

  • Positioning of EMV contactless and open-loop payment solutions within public transportation systems alongside existing payment options.

  • Stakeholder alignment across agencies, operators, integrators, and technology partners.

  • Deep technical understanding of transit payment systems, including EMV contactless technologies and fare collection infrastructure and requirements.

Impacts

Work in the wild.

A growing collection of client stories and the impact of our work together.

Society Hill Digital

Through a full redesign of Society Hill Digital’s go-to-market pricing, Take it Further unlocked over $13K in incremental revenue per 100 advertisers—building a scalable, high-margin revenue engine without adding any inventory or operational complexity.

About

Hi, I'm Gina.

Hello from your type A, overly caffeinated, sun-chasing, opinionated, travel-loving, chatty friend from Philadelphia.I love exploring new restaurants, cheering for the Eagles (even when they disappoint us), and practicing yoga. In 2025 I became a certified yoga teacher, and have found a great way to connect with my local community by teaching with Yoga 4 Philly, a nonprofit focused on making yoga and meditation accessible to everyone, everywhere.My goal is simple: build a life that feels fun and easy. Not easy because I’m avoiding hard work - quite the opposite actually. I know meaningful things often take effort. I want the effort to go toward work that I enjoy, people that I respect, experiences that energize me, and a life that really feels like mine.That mindset is what led me to build Take It Further—so I can focus my energy on meaningful work, with great people, and help take what they’re building further.

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